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Very interesting. Some principles map directly to pick up, but others don’t. Consensus is “pre-selection”. Scarcity is scarcity. But then other principles don’t map. Doing something for women does not make it more likely that they’ll want to do something for you, at least not in the romantic sense. Otherwise, simply showering women with compliments and taking them out to expensive restaurants would make you more attractive, but it doesn’t.

Persuasion may not be the right model. The model I like is markets. In a market, when someone tries unusually hard to sell you something, you assume it’s less valuable.